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Social media marketing platforms and strategies are constantly changing. It’s time consuming to keep up with the most efficient way to reach your target audience, especially when your target audience is widespread and varied. LinkedIn offers a way to personalize advertisements for each user – increasing your odds that your ad will stand out amongst the rest. To ensure your ad is seen, utilize LinkedIn Dynamic Ads to make your marketing strategy user specific. Here’s what you need to know.
LinkedIn Dynamic Ads are Convenient and Cost Effective
Instead of creating multiple advertising strategies for various audience groups, advertisers need only write one version of an ad and LinkedIn will do the rest. LinkedIn Dynamic Ads will reconstruct your original ad each time to specifically incorporate the personal information for each member of your target audience; it will include your company logo and the user’s profile picture, amongst other publicly available information. It’s a plug and play style of advertising that gets the attention of your target audience quickly and saves you time and money.
Personalized Marketing Created through LinkedIn Dynamic Ads Performs Better
To avoid getting lost in the shuffle, LinkedIn Dynamic Ads create an individual ad geared toward each specific member. When compared to traditional display ads, a personalized dynamic ad is more likely to stand out amongst a user’s feed. Many users who have implemented LinkedIn Dynamic Ads report a growth in leads, conversations, and an increase in overall brand awareness. This marketing strategy provides a safe bet for advertisers looking to diversify their creative strategy.
LinkedIn Dynamic Ads are Simple to Create
Over the past year, LinkedIn has stepped up their advertising game to compete with the likes of Facebook and Twitter. This competition works to benefit you, the advertiser. Through LinkedIn Campaign Manager, you can select the Dynamic Ad campaign option and begin tailoring it to fit your intended audience. This marketing tool allows you to tailor the language, format, and even select the option to show the user’s profile photo in your custom ad.
LinkedIn Dynamic Ads Target the Largest Business Audience on the Web
LinkedIn Dynamic Ads generate clickable and individually tailored creative content that efficientlycapture the attention of influential members. LinkedIn is geared toward the business professional who doesn’t want to waste time filtering through irrelevant ads during their daily check in. Through dynamic advertising, you can directly reach out to influential people on a very crowded platform.
Variety helps LinkedIn Dynamic Ads Cater to Advertisers’ Needs
You won’t be pigeon holed into one form of dynamic advertising when utilizing this platform. Instead, LinkedIn recognizes the needs of its users and offers three different dynamic advertisement options. Depending on your overall goal, each of these ad platforms can be manipulated to showcase your intended message efficiently and effectively. Between Spotlight Ads, Content Ads, and Follower Ads, you’ll find it simple to select a style that is most appropriate for your business.
LinkedIn Dynamic Ads can encourage connections, generate leads, and open new conversations. Through this personalized advertising platform, users are more likely to engage with your ad. For more information and assistance in getting started with this ad platform, please contact us today.