YouTube generates billions of views each day, and many businesses are increasingly relying on this platform to connect with customers. If you’d like to boost your channel’s performance or begin using YouTube as a marketing strategy, it’s crucial to have a feel for what viewers are looking for. YouTube trends change each year, so here, we share the top YouTube viewer trends of 2018.
The Search For Inspiration
YouTube isn’t just for entertainment–in fact, many viewers flock to the video sharing platform to find inspiration for morning routines, products to buy, and more. Product reviews are becoming more prevalent on YouTube, and these videos tend to be incredibly popular. Consumers continue to raise their standards for products and services, and their favorite YouTubers often serve as a trustworthy source of insight. If you’d like to showcase your brand or offer creative ways to use your product, starting a YouTube channel or teaming up with an influencer are excellent ways to do this.
Desire For a Simpler Life
Minimalistic lifestyles are becoming more mainstream, which is evident in the tiny house trend and newfound tendency of YouTube viewers to watch “back to nature” videos. Primitive Technology is one of the most popular channels on the site, and how-to videos on simplifying the home are also gaining favor. If you’d like to appeal to viewers looking for a simpler life, be sure to avoid simply selling a product. Instead, shift toward a focus on lifestyle.
Connection to Others
Social media is all about connection, and YouTube is no different. Videos that feel like a personal conversation are more likely to rack up the views, and this trend offers an excellent opportunity for brands to build relationships with clients. For example, makeup brand Glossier features a host of “get ready with me” videos, in which employees and consumers demonstrate and narrate their morning routine using Glossier products. This interactive style adds a personal touch to the channel, and is a great way to encourage viewer participation to keep them coming back for each new video.
When strategizing a robust marketing campaign, it’s essential to consider the trends of prominent social media platforms so you can utilize each option to its full potential. YouTube is an excellent avenue for showcasing what’s unique about your brand and connecting with customers, and may be a good option for your business. If you’d like assistance in developing and analyzing your YouTube channel, or general marketing strategy, our team can help. To learn more about our customized approach, please reach out to us.