We’ve spoken before about the importance of running a blog, and we can’t say enough about the impact it can have on your online presence. In the era of information and instant gratification, your customers want more than basic interactions with the businesses and products they use. Building relationships with your customers means truly engaging them, and you can do so by blogging.
It’s not so simple, though. Maintaining a blog for your business requires a careful marketing strategy. A great place to start is researching your target audience. Once you determine who your customers are and what they enjoy, the process becomes easier. In this infographic from Red Website Design, learn the steps you can take to create engaging, share-worthy content for your blog.
