LinkedIn is constantly evolving and rolling out new features for both organic and paid marketing, so business owners and marketers have more power than ever on this platform. With help from its newly re-worked campaign manager and additional customization options for users and businesses, the platform is going strong in 2019. However, if you’re new to using this website for promoting your business, one of the first steps is to optimize your company page.
When you create your company page, be sure to go through each step and fill out all necessary fields to ensure maximum exposure. Once you have a completed page that looks clean, shares all crucial information, and highlights the most valuable areas of your brand, it’s time to execute! In this infographic, courtesy of Social Media Today, shares the best LinkedIn marketing practices for your company page.
