Our business-to-business marketing experts specialize in developing lead generation programs, improving conversion rates, and producing sales opportunities for B2B companies of all sizes. Create a powerful sales pipeline with the support of our B2B marketing team.
B2B Marketing Campaign Management
Our marketing campaigns are insightful, creative, and data-driven. The work we do is guided by your business objectives, and we actively grow and optimize our B2B marketing campaigns for our clients over time. Like your business, our customized programs evolve with consumer demand.
At SunnySide Social Media, we don’t believe that “one size fits all”. We’ll tap into your existing marketing analytics to create an entirely bespoke program tailored to suit your company’s objectives. Your B2B marketing campaign will include a unique combination of the following elements:
- B2B Social Media Management
- B2B Email Marketing
- B2B Website Design and Optimization
- Copywriting That Establishes Thought Leadership
- Influencer Marketing
- Search Engine Optimization
- PPC and Other Forms of Digital Advertising
- PR, Press/Media, Sponsorships, and Other Corporate Communications
We know how to target c-level decision makers and expose them to the benefits of working with your brand. Our programs are designed to not only attract buyers and improve the effectiveness of your lead generation efforts, but also to drive engagement with influencers and other key brand advocates.
Measurable Results
Our B2B marketing initiatives are designed with milestones and end goals in mind, and we are firm believers in the importance of key performance indicators. We understand that the most successful marketing programs are those that are consistently monitored and adjusted over time, which is why we stay away from tactics that offer no quantitative performance metrics.
Depending on the nature of your marketing campaign, we will take some combination of the following KPIs into account:
- New Prospects Reached
- New Leads Generated
- Sales Conversion Trends
- Monthly Sales Driven by Marketing, Segmented by Marketing Channel
- Web Analytics
If your B2B company operates in a niche that relies upon unique performance metrics, our team will also integrate those figures into our ongoing marketing performance monitoring.
Outsource Your B2B Marketing and Boost Your Bottom Line
At SunnySide Social Media, we have a distinct understanding of what it means to run a B2B organization. It’s what we do everyday, and you can rest assured that our team will represent your business with as much enthusiasm and professionalism as we do with our own company.
Please use the form below to learn more about our B2B marketing expertise and how we might lend our talents to the success of your growing company.
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