A well-designed and optimized landing page has the potential to capture the attention of viewers and convert visitors into clients. If you provide links to landing pages in your company’s content but you’re not satisfied with the results, your site could benefit from landing page optimization. To learn more about page optimization and start experimenting with your strategies, take a look at the tips we share below:
Keep the Landing Page Simple
Even if your content, ads, and landing page have a strong call-to-action, they’ll be missed if the page has too much going on. Studies have shown that readers only spend a few seconds on a page, and they often skim for keywords rather than take an in-depth look at the site. To boost the potential for conversions, keep the page as clean as possible and make it easy to find contact information.
Link to Relevant Information
When linking to a page from an ad or listing, be sure to match the ad’s information to the material on the landing page. For example, if an individual clicks on an ad to find out more about a free 30-day trial, ensure that the landing page includes information about this offering. If the landing page only includes full pricing with no mention of the trial period, you’ll probably miss out on the potential for conversions.
Optimize Content
Once you’ve simplified the design of the landing page and ensured that ads’ headlines correlate to what’s on the page, it’s time to focus on content optimization. Effective copywriting is a must for landing pages, as the text can have a powerful impact on visitors’ next steps. In addition to improving the copywriting on your site, video content may be a worthwhile investment. Videos on the landing page can result in a noticeable boost in conversions, and there are several steps you can take to improve video content. Begin by sizing the video appropriately: it shouldn’t take up the entire page, but should certainly be noticeable enough to grab the attention of site visitors. Landing pages serve an important purpose and can have an impressive effect on the conversion rate of ads. It can be frustrating to navigate the process of site and content optimization, so if you’re short on time, consider reaching out for professional assistance. Whether you’re in need of a little help with copywriting or you’re looking for help creating a dynamic marketing campaign, our team will provide results. We’re dedicated to building custom plans for each of our clients, so please reach out to us when you’re ready to learn more about our services.