Crafting effective ads can be a challenge, as there’s so little room for error. Regardless of which device your target audience is using, most potential customers are unwilling to spend more than just mere seconds evaluating ads. If you’re not experiencing the success you’d hoped for after creating a digital ad campaign, improving the landing page(s) may help your company boost clicks and sales. Here, we share tips that an online marketing firm will use to generate more interest in PPC or digital ads.
Improve the User Experience
Recent studies have shown that consumers are likely to leave a page if it hasn’t fully loaded after three seconds. The average mobile landing page takes approximately 22 seconds to load, which is far too long to keep the attention of viewers. When you’re on the search for ways to improve your ads’ landing pages, be sure to focus on the user experience. A landing page that loads quickly has the best chance of capturing viewers’ attention, and you can reinforce a pleasant experience by making navigation simple for both mobile and desktop users. When designing your website and landing pages, make it easy for customers to locate your contact information and place an order online. Avoiding pop-ups is also advisable, as this often deters customers from sticking around to explore the site.
Provide Relevant Information at the Top of the Page
After you’ve ensured that the ad’s keyword matches the information available on the landing page, keep customers interested by making it simple to find the most important information. While it’s crucial to provide contact info and a bit of background about what your company offers, potential clients are first and foremost interested in finding information that’s highlighted in the ad. They won’t want to scroll to the bottom of the page to find these details, so make sure they’re visible at the top of the page.
Pay Close Attention to the Details
PPC ads can be challenging to master, and you’ll need to hone in on what your customers are looking for. Don’t overlook the details when designing these ads and their landing pages. For example, when someone makes a query about womens’ designer shoes, your landing page shouldn’t send them to a page that has numerous clothing and accessory options. On the other hand, if a customer is looking for a general term such as smartphones, you’ll want your landing page to offer plenty of options, as opposed to one specific type of phone.
The success of your digital ads campaign is dependent on the quality of your landing page(s). Becoming proficient in this type of advertising can be challenging, so hire an online marketing firm to expedite results. We offer a broad spectrum of digital marketing and consulting services, and we’re happy to create a customized plan that’s tailored to your company’s unique goals. If you’re ready to learn more about how we can help, please reach out to our team.