When you’re creating a landing page for a marketing campaign or new product, it’s important to keep clear goals in mind. You’ll want to collect high quality leads and maintain a good ROI, so your priority should be designing an easy to navigate, concise, and attractive landing page. Poor landing page design can lead to users leaving before taking action, which will in turn limit your conversions, leads, and overall results.
Among the most detrimental mistakes you can make when creating a landing page is adding too many calls to action. If there isn’t a clear objective or “reward” in mind for the user, they will be unlikely to convert. For more landing page design crimes, check out this infographic, courtesy of Red Website Design.
