On any social media platform, monitoring analytics and understanding the data is a crucial part of maintaining a successful marketing strategy. Of course, LinkedIn is no exception to this. With your LinkedIn company page, you have access to a number of telling data points and analytical figures.
Whether you want to monitor the engagement rate of each individual post or the overall success of your company page, you are able to do this with the analytics area of your LinkedIn company page. If LinkedIn is a primary channel for your company, we highly recommend monitoring this data and adjusting your strategy accordingly. If you’re unsure of where to begin, check out this helpful infographic.
