It’s crucial that your company’s website makes a positive first impression on potential clients. Keeping it updated is very important for building your credibility with current customers, and attracting new ones. WordPress continues to be the most utilized CMS for businesses of all shapes and sizes. WordPress, as well as other content management systems, demand regular maintenance to ensure maximum optimization and facilitate ease-of-use for your site’s visitors. Here’s why routinely updating your WordPress website is critical.
Rank Higher in Search Engines Results
Having an updated website with fresh, relevant content will boost your overall SEO. Using targeted keywords that directly relate to your business will help your site appear higher in search engine results. Updating your website with content that focuses on new or underutilized keywords will encourage more traffic to your page, generating more business.
Build Trust with Customers
With internet interactions becoming more commonplace, users expect websites to integrate seamlessly into their busy lives. If they have to navigate through a confusing site or complete a lengthy contact form, they may look elsewhere for a similar product or service.
Be certain that all external links are intact (i.e. not broken). If a potential client is led to a defunct business or non-existent webpage, they may begin to doubt your credibility. Routinely checking links throughout your website will ensure that everything is in working order.
Build trust with your customer or client by offering an efficient, high-speed site that is both pleasing to look at and straightforward to use. WordPress design is just as important as content. If you provide aesthetically pleasing, tasteful design, potential clients can trust that your product or service will be of the same caliber.
Improve Mobile Use Experience
According to this study released by CNBC, 72% of people will access the internet via smart phones only by 2025. Your site may appear perfectly on a desktop, but may present differently on a mobile device. Potential clients won’t take the time to determine how to navigate and may head to a competitor’s website. It’s imperative to keep your website updated with the latest CMS version to facilitate a seamless mobile user experience.
Improved Security
As the internet evolves, so too do online security measures. Content management systems like WordPress are constantly updating security in an effort to keep user information safe. Through routine maintenance of your site, plugin updates, and bug fixes, you will be better able to safeguard current and new clients’ sensitive information.
Need Help Updating Your WordPress Website?
At SunnySide Social Media, we specialize in routine website maintenance to keep your business current and fully optimized. An easy-to-use site speaks volumes to the kind of service or product you provide and is your best chance to engage, attract, and grow a solid client base. For WordPress design, site maintenance, and all other website needs, contact us today.