Instagram is the ideal platform for showcasing, marketing, and selling your company’s products because its user-friendly interface and image arrangement are inherently attention-grabbing and engaging. Moreover, the personalization of business profiles allows companies to better reach and connect with their ideal audience. In order to fully maximize your company’s Instagram potential, consider implementing the following social media marketing tips to sell more goods and gain followers.
Display Your Product with Key Image Styles
Instagram’s photo-forward platform is the perfect space to display your products through professional looking, beautiful photography. To keep your company’s content fresh and engaging, post original, attention-grabbing content.
Diversifying your photo grid composition and perspective is the best way to keep your brand cohesive yet interesting. Photograph your offerings from a bird’s eye view to highlight fascinating and unique details in a photography style called “flat lay”. Arrange items against a neutral or light background to better show off your products’ color and detail.
To vary up your content, incorporate portrait-style photos of people using or holding your products. Images with people are relatable and have the ability to demonstrate incorporation of your product into their lives.
Lifestyle photos with a laid-back arrangement foster a connection between company and client. Host a contest to generate user photo submissions that capture your items from multiple perspectives. Not only does this provide unique content, but it also generates buzz around your business and product.
Incorporate Product Tags into Your Instagram Story
Offering followers a seamless shopping experience will prompt them to return time after time. Create product narratives via your company’s Instagram story and add tags to each for-sale item. Users can click on the item and tags will appear that describe the product and price. When users click on the tag, they are sent to the product page — all within the Instagram application.
Track how effective this tool is by checking your company’s Instagram Insights. These analytics will capture just how many people watched your story and then followed that product tag to the product’s page on your website. If your account is over 10,000 followers, you’re able to incorporate a swipe-up function in your story that leads the viewer directly to the product’s page. Then, they can easily add it to the cart and check out.
Use Attention-Grabbing Graphics to Announce Sales
Instagram’s ease of scrolling can occasionally be detrimental to your business. Users can absentmindedly scroll past a photo without reading your caption. Consider creating colorful, engaging graphics to lay over a product photo on your page or story. Announce a sale, release a product, or highlight a contest with lively graphics that also display a call to action for the user.
Instagram is one of the best social media marketing tools for commerce-based businesses. Its accessibility, ease of use, and visual platform work together to showcase goods in their best light.
SunnySide Social Media understands the importance of cultivating a cohesive brand image to better market your company’s products and services across social media platforms. Our Instagram expertise helps businesses sell more products, generate greater revenue, and grow their following. Contact us today for a social media marketing consultation.