eCommerce has revolutionized the way we shop. The ability to purchase products from anywhere is a major advantage of eCommerce, and buyers are taking note. An attractive, user-friendly website is a must for all types of businesses, but a responsive and engaging site is even more critical for eCommerce stores. If you’d like to help your business reach its full potential, consider the tips we share here, or work with a professional for assistance with eCommerce marketing services.
Choose a Reliable Host
There’s nothing more frustrating than a sluggish website. Research indicates that users rarely spend more than 10-20 seconds on a web page, so first impressions are crucial for keeping potential buyers engaged. If your site is slow to respond, it’s unlikely that browsers will stick around to learn more about your product. To ensure that your website is functioning its best, be sure to shop around for web hosts before settling on the final contender. There are a plethora of hosting options, so ask us how we can help you find the best choice for your needs and budget.
Invest in High-Quality Photos
Today’s customers have virtually unlimited choices when it comes to products and services. To highlight your product(s) and pique the interest of potential buyers, high-quality photos are essential. Unlike brick-and-mortar stores, eCommerce websites rely solely on photos, copywriting, and video to entice consumers to buy. When designing your site, be sure to view your product through the lens of the customer. If possible, allow users to view the item from different angles or zoom in to get a closer look.
Gain Trust With an SSL Certificate
Many shoppers are wary about information security, and rightfully so. Leaked personal information or credit card numbers will be disastrous for your company’s reputation, so decrease the risk of security breaches by implementing an SSL certificate. With the padlock symbol to the left of the URL and an https address, you’ll let your customers know that your website is secure.
Create a User-Friendly Cart
eCommerce sites require more than just enticing photos and copywriting to stand out. To create the best experience for shoppers, an intuitive shopping cart is a must. Your cart should show a summary (including a photo) and give shoppers the ability to easily add or remove products with just one click.
To expand your customer base and maximize your eCommerce business, your website must grab visitors’ attention from the first glance and keep them engaged with captivating photos and a user-friendly experience. If you’d like professional assistance in designing your site or reaching potential customers, reach out to our team of experts for assistance with eCommerce marketing services. Whether you’re looking for a comprehensive marketing strategy or just a few a-la-carte services, we’re here to help you design a custom plan. Ready to learn more about how we can enhance your marketing outreach? Please contact us to get started.