We’ve spoken many times about the importance of having a great website, but one element some business owners tend to neglect is the visual effect of the site. Unless you have set branding guidelines to follow when crafting your website, the options are seemingly endless. If you have the opportunity to start from scratch when designing the color scheme of your website, you should take the psychology of color into consideration.
While certain colors may be visually appealing to consumers, there’s a lot more going on behind the scenes. If you’d like to learn more about the general psychology of color, we recommend reading one of the countless scholarly articles on the topic. When it comes to the marketing side of color psychology, the findings are very interesting! Aspects such as trust, brand awareness, purchase intent, and even hunger can be affected by your website’s color scheme. This infographic, courtesy of WebFX, shares a few key facts that every business owner should be aware of.
