Lead nurturing is the process of reinforcing relationships with potential buyers at every stage of the sales funnel: awareness, interest, decision and action. By taking care of your customers through every step of the buyer journey, you have the potential to increase your conversion rates and improve sales over time.
Though nurturing leads may seem like a complicated process, it’s worth the effort. It allows you to stay on the buyer’s mind, learn about your customers and boost your ROI. The following infographic, courtesy of Grazitti, breaks down the sales funnel into three steps: awareness, evaluation and conversion.
