If you’re thinking about launching a new paid social campaign, you’re in luck. The holidays are a fantastic time to test new ad strategies for your brand, and Facebook’s robust advertising platform is the perfect place to spend your ad budget. As long as you are realistic, set manageable goals, and get inventive with your ad creation, you’re destined for success.
One of the most important steps for creating a successful paid social campaign is to ask yourself a few key questions: What is my main objective? Who is my target audience? What is my budget? From there, lay out the content you want to promote and begin testing. It’s important to give your campaigns enough time to run their course, as well as test a few different variables to determine what works. In the infographic below, learn more about creating a winning paid social campaign. 