Capturing your target audiences’ attention by landing on the first page of search results extends beyond well-placed keywords and high-quality content. In fact, your social media profile is a useful tool in your SEO arsenal – one that is often underutilized. Here we’ll share with you just how helpful well-written social media profiles can be when your goal is to improve search rankings.
Social Media Profiles Rank in Search Results
A social media profile isn’t just visible on the platform itself; it can actually beat out the competition in search engine results. Filling out the ‘about’ section on Facebook or writing up a blurb for Instagram’s profile section is usually not first on the to-do list. However, optimizing this section should be a top priority.
Social Media Platforms offer Their Own Search Engines
The original social networks were simply spaces to engage with friends and family who were also on the platform. Now, social media platforms have diversified their purposes and are some of the best tools for marketing, advertising, and outreach.
Many of your potential customers will turn to Instagram, Facebook, Twitter, Pinterest, etc. to find top-rated products or services. A quick query in the search bar and countless business and personal accounts arise. By setting up your profile to accurately and succinctly convey your product or service, you can rise to the top of social network search engines, as well.
Attract Local Customers
Consistency is key when improving SEO rankings. By including your business’s name, address, phone number, and contact information across all social media profiles, Google sees your company as a credible option, and thus, is more likely to point its customers in your direction. Ensure that your contact information and location are the same across your social pages, Google business account (if applicable), and website. Then, you may opt to start geo-tagging in posts to build up your local content and win the attention of near-by clients.
What to Include in your Social Media Profile
Depending on the social platform(s) you most utilize, each profile can include various items or have character limitations. Partnering with a professional marketing agency can help you achieve a targeted audience and grow your customer base simply through optimizing your social media profile content. Instead of overstuffing it with keywords, we take the time to listen and craft a meaningful and honest message to ensure your business is attracting individuals who are in need of your product or service.
Building up your business’s social media profiles with well-written content is yet another way to attain a higher rank in Google and social media search engine results. With the bulk of business happening online, you want to leave a positive first impression that attracts new clients and lets them know that you are consistent, honest, and skilled.
We have years of experience in digital marketing and love working with our clients to grow their businesses online. Contact us today for more information.