Social networking sites grant businesses the unique chance to engage with their audience on a more personal level. While Clubhouse is relatively new to the scene, the application is making a big splash and has quickly become the go-to for meaningful, niche networking and engagement. Before creating a business profile on Clubhouse, here’s what you should know about using the app and optimizing your presence on it.
Carefully Create Your Biography
Clubhouse allows users to create a biography, include a name, and upload a profile picture. Think about how you want your business to appear on the application and write a catchy blurb (approximately 2,500 characters) that authentically communicates your company’s services, values, and goals. To stand out amongst the crowd in a room, select a high-quality photo that depicts either you or your business in an eye-catching way.
Curate Your Search Page
In the hallway (homepage), use the search icon to find various people or clubs. Search anything from “Denver real estate” to “regenerative farming” and everything in between. However, keep in mind that the application learns your behavior and will begin to generate clubs that it thinks may fit your interests.
Search according to your business industry to get involved with a large network of like-minded individuals. Depending on your business, look for well-known individuals leading the charge in your field or creating practices you hope to follow, endorse, or learn more about. Additionally, you can discover local rooms based on the city or state you live in and may connect with fellow community members just by being from the same place.
Visit Small Rooms in the Beginning
Large rooms often don’t allow individuals to raise their hands because the speaker has deactivated the option. Feel free to visit these rooms in order to learn, but don’t hop in without carefully crafted talking points. Spend time in small to medium sized rooms; you’ll have a better chance to get “on stage” and share your business.
The Clubhouse ethos is based on giving and receiving. It supports individuals from all walks of life and connects them through a host of subjects, topics, and issues. Enter into a small room to offer your talents, expertise, and story while being open to learning from others, as well.
Make it Meaningful
Be patient when you enter a room. Listen to what others are saying, like you would in any new social or work gathering. Note the title of the room and others in it before “raising your hand”. If you wish to share something meaningful, raise your hand to get in line to speak. Have your talking points ready to clearly and efficiently communicate who you are, what your business does, and why you are in that specific room.
Prepare a general bio beforehand, but be ready with additional talking points that are fluid enough to match a few different topics. Be honest with what your business has accomplished and avoid going on about achievement after achievement.
Think of points of connection that you can offer to an audience that are relatable to a variety of individuals. Perhaps you want to throw out the college you went to, a funny failure story about running a start-up, or a meaningful quote you use to shape your work. You’ll engage the room immediately and attract specific attention from those who can relate to your message.
Host a Room
Once you’ve gotten the hang of joining rooms, raising your hand, and speaking about your business, try hosting your own club or moderating one. That way, you can shape the subject and invite individuals you’d like to learn from. As a host or moderator, you are in a more visible position and can gain additional facetime for your company. Plan ahead to add your room to the Clubhouse calendar and gain attention without sending personal invites.
The goal of Clubhouse is to connect individuals who otherwise may not have a way to engage. The application’s users are there to learn, share, and grow. Positivity should be a priority when using Clubhouse, as the application champions inclusivity, patience, and engagement. You will get out as much as you put in, and your business may experience tremendous growth with consistent engagement on this newer social and business networking app.
Our brand positioning service sets businesses up to expand their presence on a variety of platforms, including Clubhouse. Contact us today to learn more.