Facebook has an impressive set of tools for businesses and is a popular platform for advertisers, since the social networking site has at least 2.8 billion monthly active users. Facebook Ads is widely used among businesses of all sizes and has the potential to help you connect with your target audience. If you’ve been using Facebook Ads but there’s room for improvement, don’t fret. Getting familiar with digital ads is challenging, so we share some tips below to help you optimize your ads’ performance. If you’re ever in doubt, contact a digital advertising consultant for professional assistance (and faster results).
Configure Conversion Events to Prioritize Your Goals
Facebook Ads made changes to its conversion tracking in April 2021, so you may need to change your ad configuration in the Events Manager to ensure that your goals are prioritized. Whether you want to create campaigns that prompt users to make conversions on your site or expand your influence among the iOS crowd, you can fine-tune web event configurations to make it happen. To maximize results, consider switching on Value Optimization.
Determine a Minimum ROAS
If you’re not actively managing your Facebook Ads account, most campaigns default to the lowest cost bidding strategy. Although this setting is a good starting point, it’s not the most targeted option. For those who are serious about boosting return on ad spend (ROAS), try using the minimum ROAS bid strategy. When this option is selected, Facebook algorithms will begin pushing the highest possible purchase value while adhering to the ROAS you’ve determined.
Get Creative With Facebook Stories
Looking for a new way to serve ads on Facebook? Try posting Facebook Stories to drive more traffic to your site. To maximize the effectiveness of advertising via Stories, you’ll need to create the authentic feel that users are looking for. Don’t just recycle the content you post to your feed–aim for something creative with an effective call-to-action. If you want to generate leads, don’t forget to include a swipe-up to download option or a similar prompt.
Whether you’re already using Facebook Ads or are planning to start your journey with this platform, the learning curve is often steep. If you’re looking for ways to improve your ads’ performance as quickly as possible, working with an experienced digital advertising consultant will help you achieve your goals. Our team is adept at navigating the intricacies of digital advertising, and we have the capabilities to boost your ROAS on this platform and others. Ready to learn more about how we can help? Please contact us for a consultation.