Want to build customer loyalty and improve brand awareness for your product? New research shows that user-generated content (or UGC) is the way to go. UGC is any content related to your brand that was created by a third party. A social media update, video, blog, or any other type of content created by a customer or influencer is considered UGC. Sharing a product review from an honest, reputable source is a fantastic way to build trust in your product.
Unsure if user-generated content really works? The proof is in the pudding! In this report by Customer Acquisition, check out UGC advertising statistics and trends for the most popular social media platforms in 2022.
