User-generated content (UGC) is exactly what it sounds like: it’s content generated by consumers who use your product or service. This content can take many forms, including images, podcasts, testimonials, videos, and reviews.
UGC is so important because it’s viewed as authentic; in fact, it’s much more likely to be viewed as authentic than branded content created by a company or an influencer. This is because UGC gives potential customers firsthand insight into a product or service, allowing them to judge for themselves after they hear it from the horse’s mouth.
So, now that you know UGC is vital to your marketing, what kind of content should you be looking for?
Content Focused on Lifestyle
This type of content is typically an action shot of your product or service that portrays a customer using it in a positive, useful light. It can be effective in showing how your product or service works in the real world and why it may be useful for your targeted demographic.
Content that Shows How to Use a Product or Service
Another useful type of content is how-to content. This showcases how to use your product or service, often in detailed step-by-step instructions. One of the most poignant aspects of this type of content is its ability to show consumers hacks and tricks to make your product or service more effective. How-to content can also double as don’t-do content and teach people what to avoid.
Content with Branded Campaign Hashtags
Branded campaign hashtags are another important aspect of UGC. These hashtags, listed on your social profile, make it easy for customers to tag your brand, increasing its visibility. The trick is to make sure your hashtags are unique so the user doesn’t intend to tag your brand and inadvertently end up tagging your competitors.
Content as Part of Themed Contests
Themed contests are a fun way to engage with users while encouraging them to promote your product, allowing you to ask customers to create content that abides by certain rules or parameters. Although some of your more zealous customers may be willing to do this for free, offering some sort of coveted prize greatly increases participation.
Content that Features Testimonials
Testimonials and reviews are word-of-mouth marketing for the modern era. They’re so powerful that 81% of people use them in their buying decisions. Finding reviews that are short and to the point, humorous, and relatable will go a long way with potential consumers.
In the end, UGC is another tool at your disposal. Often the simplest way to get new customers is to rely on satisfied ones.
Need some guidance on UGC or anything else? Give us a shout and we’ll be happy to help.