Interested in diving into the world of social media marketing? Social media is constantly evolving, so whether you’re new to the game or hoping to refresh your strategy, there’s no time like the present to learn the basics. When crafted thoughtfully, a successful marketing strategy can help you build brand awareness, attract leads, and increase sales for your business.

With any new marketing strategy, understanding your audience is the most critical first step. Once you know who your customer is, the remaining elements will begin to fall into place. Set realistic goals, create content pillars to follow, and plan content in advance. Creating a well thought out plan is key in setting yourself up for success. In this infographic, learn 12 essential tips for mastering social media as a business owner.