If you’re looking for ways to optimize your e-commerce business, the ability to install an Amazon button on your site probably sounds appealing. That exciting prospect will soon become reality, as Amazon prepares to launch a much-anticipated Buy with Prime button. Following its soft launch in April 2022, the e-commerce giant expects to offer its payment and delivery services to most merchants by the end of January 2023. Interested in learning more about Amazon Buy with Prime? Here’s what to expect:
Amazon Buy with Prime to Compete With Shopify
With Shopify on the rise, Amazon is taking note and ready to compete. The Buy with Prime feature is an alternative to Shopify’s Shop Pay. Buy with Prime debuted as invitation-only, and initial results were impressive. The U.S.-based merchants that were invited to try Amazon’s payment platform benefited from a 25% increase in conversions.
How It Works
There’s no denying that Amazon has a reputation like none other in the e-commerce world. Buyers trust Amazon, and Prime membership is the top driver of Amazon’s sales volume. Because Amazon Prime is universally loved and trusted, it’s no surprise that the Buy with Prime button results in more conversions.
Amazon describes the button as easy to install, and once it’s live on your page, customers will see the instantly-recognizable option to Buy with Prime. To install the button, you’ll just need a Professional Seller Central account, access to Amazon’s fulfillment services, and Amazon Pay. After setting up these features, you’ll choose which products to offer via Buy With Prime and create a button code for installation on your page. You can find detailed instructions for setup here.
Amazon’s new Buy with Prime button is an exciting development for e-commerce businesses. If you’re looking forward to adding this feature to your site as soon as it’s available, we’d love to help. Optimizing your site is essential for increasing sales, and working with an experienced marketing team will help you eliminate the guesswork. As a full-service firm, we can assist you with every aspect of your online presence. If you’d like to learn more about our services and start the process of creating your customized plan, please contact us for a consultation.