Whether you’re just starting out on social media or hoping to improve your strategy, keeping a close eye on your competitors is always a useful step in your marketing strategy planning process. Analyzing your competitors’ social presence can help you understand how your brand compares, as well as identify weak points in their strategy.
As you begin planning your social media competitor analysis, there are a few steps to keep in mind. Start by identifying your biggest direct competitors, then decide which performance factors you’ll examine and goals you’ll set. In this infographic, courtesy of Social Media Today, learn a few key tips and tricks for developing a competitor analysis.
