How to Use User-Generated Content Effectively

How to Use User-Generated Content Effectively

User-generated content (UGC) is exactly what it sounds like: it’s content generated by consumers who use your product or service. This content can take many forms, including images, podcasts, testimonials, videos, and reviews.  UGC is so important because it’s...
Tips For Building a Content Marketing Strategy

Tips For Building a Content Marketing Strategy

Content marketing is an essential component of your brand’s success. Effective content marketing provides valuable and relevant material to your target audience (which can also help you grow and retain your audience). “Content” is a broad term that encompasses a...
How Twitter’s Algorithm Works

How Twitter’s Algorithm Works

Whether you love it or hate it, Twitter isn’t going anywhere anytime soon; the platform has around 368 million monthly users. From a business standpoint, Twitter is an important social media tool that gives you access to potential customers and targeted demographics....