Factors Affecting Your Google Ad Position

Factors Affecting Your Google Ad Position

Google Ads are a potent way to draw in consumers and tap into your target audience. Your ad position, the likelihood of your ad being viewed by consumers seeking the type of services or products you offer, is influenced by several factors, including the...
Email Authentication Requirements

Email Authentication Requirements

Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...
Effective TikTok Ad Bidding

Effective TikTok Ad Bidding

TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account...