Email Authentication Requirements

Email Authentication Requirements

Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...
Effective TikTok Ad Bidding

Effective TikTok Ad Bidding

TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account...
LinkedIn Prompts that Get Results

LinkedIn Prompts that Get Results

LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning.  With LinkedIn as another...
How to Effectively Target Google Search Ads

How to Effectively Target Google Search Ads

When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise,...
What Makes Social Media So Hard?

What Makes Social Media So Hard?

Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece...