Facebook Zero and Businesses

If you use Facebook, you’ve most likely heard about the changes the social media giant has made to its News Feed algorithm, which has sent publishers and small businesses scrambling to navigate the new dangerous waters of engagement bait and decreasing business page...

The State of Video Marketing in 2018 [Infographic]

Video marketing is all the rage for businesses large and small, and for a good reason! Video content is more popular than plain text with the average internet browser, online shopper, email subscriber, and everyone in between. The very mention of video can even get...

SEO vs PPC Marketing

When focusing on growing your brand, having a visible online presence is essential to success. As online marketing has grown and evolved over the years, two methods have emerged as the go-to strategies for reaching new customers: search engine optimization (SEO) and...

Should You Advertise With Yelp?

There are several ways to advertise your business online. Facebook, Google, and Yelp continue to develop cutting edge ways to deliver your ads to tailored audiences, yet the method that produces the best results largely depends on each individual business. Yelp Ads...