by sunnysideadmin | Feb 14, 2018 | Marketing
We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that every business email I send, casual or marketing-oriented, has...
by sunnysideadmin | Feb 7, 2018 | Facebook
As the audience, reputation, and perception of Facebook grows and changes, so must our methods of audience involvement and marketing. Users are calling for more meaningful content from friends and family, while disparaging published posts that feel impersonal,...
by sunnysideadmin | Jan 31, 2018 | Marketing
While many believe that shrinking attention spans are caused by social media, texting, video games, and television, it’s becoming apparent that emails are NOT to blame. In a recent study, it was found that the average time spent reading an email increased by...
by sunnysideadmin | Jan 24, 2018 | Social Media
Once upon a time, companies did business solely offline. Brick and mortar? Check. Word of mouth advertising? Check. A radio ad when you felt like splurging? Check. Fast forward to the modern era and marketing without social media isn’t really marketing much at all....
by sunnysideadmin | Jan 10, 2018 | Marketing
“Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are they so vital to business? Influencers – as the name insinuates – are people with the ability to influence....
