The 5 Keys to Digital Marketing

Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re...

Why Google Plus is an Essential Part of Your Business

Google Plus isn’t the most popular social media platform in the room – it’s definitely not at the cool table with Instagram and Snapchat. Yet, despite its lack of popularity, it refuses to go down without a fight.  According to Mashable, it still has plenty of devoted...

7 Tricks to a Solid Brand Identity

Brand identity is all about how a consumer perceives you. It involves a few different components, elements like logos, taglines, and the personality you emit. It’s created to convey a message, the value of a company, and what it can do for its customers. Brand...