Why Google Plus is an Essential Part of Your Business

Google Plus isn’t the most popular social media platform in the room – it’s definitely not at the cool table with Instagram and Snapchat. Yet, despite its lack of popularity, it refuses to go down without a fight.  According to Mashable, it still has plenty of devoted...

7 Tricks to a Solid Brand Identity

Brand identity is all about how a consumer perceives you. It involves a few different components, elements like logos, taglines, and the personality you emit. It’s created to convey a message, the value of a company, and what it can do for its customers. Brand...

Video Blogging: An Essential for Small Businesses

Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is...