The Importance of an Accessible Website

The Importance of an Accessible Website

You’ve probably heard about accessibility and recognize its importance, but what exactly is it? In simple terms, accessibility is synonymous with an even playing field; it means everyone, regardless of ability, has access to something (a service, product, device,...
Why SEO Is a Must For Your Marketing Strategy

Why SEO Is a Must For Your Marketing Strategy

SEO Marketing Strategist Photo by charlesdeluvio on Unsplash Search engine optimization (SEO) remains a critical component in the success of businesses large and small. The coronavirus pandemic highlighted the need for quality SEO, as many local businesses were forced...

What You Should Know About Reels [Infographic]

If you aren’t familiar with Reels, it’s the TikTok-esque vertical video format available on Instagram. Since its launch, many marketers (ourselves included) have grown to love the format and seen the power of utilizing it for branding. From entertaining...