Writing an Effective Email Subject Line

When it comes to mass communications, email marketing is one of the most effective ways to market a business. With the ability to use sophisticated segmentation methods, this strategy is great for capitalizing on leads and generating additional touch points. There is...

Your Own Social Media Checklist [Infographic]

If you’re new to using social media for business, it can definitely be overwhelming.  With so many platforms and a constantly evolving industry, you will quickly find that it’s difficult for a new social media manager to keep up and balance their workload...