Appealing to Baby Boomers on Social Media

Recently, the fastest growing demographic on social media is adults aged 55 to 64. Since 2012, their Twitter presence has grown 79% and their Facebook and Google+ presences are growing rapidly as well. Although they are still a small group, they can be an integral...

Why Should Every Business Blog? [Infographic]

The statistics say it all: blogs have improved businesses across the board. Did you know that B2B companies that blog generate 67% more leads per month than those who don’t? We are reading blogs, we are talking about blogs, and we are sharing blogs. If you are looking...

Making Pinterest Work for your Company

Over the years, Pinterest has become an incredibly useful tool, both for personal and business use.  For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well. For any...

Navigating Social Media: Infographic

Social media is an integral part of marketing for small and large businesses, but sometimes it can be confusing. Different channels can be used for different reasons and purposes- but if you don’t understand each social outlet it can be challenging to create the...