Improving Your Facebook SEO

Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search...

Boosting Posts vs. Promoting Posts on Facebook

Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts. Facebook offers detailed information...
How To Work Around the Facebook Algorithm Change

How To Work Around the Facebook Algorithm Change

Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. This change will cause a slow but major decline in organic reach due to the high amount of...

Facebook Star Ratings

In the last year, Facebook has been testing star ratings through desktop and mobile “Local Search” as well as on content on Timeline. It has also randomly asked users to rate locations they had been to on the desktop site’s sidebar. Now, Facebook is testing these...