by sunnysideadmin | Feb 14, 2018 | Marketing
We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that every business email I send, casual or marketing-oriented, has...
by sunnysideadmin | Jan 31, 2018 | Marketing
While many believe that shrinking attention spans are caused by social media, texting, video games, and television, it’s becoming apparent that emails are NOT to blame. In a recent study, it was found that the average time spent reading an email increased by...
by sunnysideadmin | Jan 10, 2018 | Marketing
“Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are they so vital to business? Influencers – as the name insinuates – are people with the ability to influence....
by sunnysideadmin | Dec 20, 2017 | Marketing
For a lot of brands, influencer marketing is seen as one of the most effective and successful ways to build a believable and authentic reputation. Many are left wondering, however, just how cost effective and successful these campaigns really are. Whether you’re...
by sunnysideadmin | Nov 8, 2017 | Marketing
Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. Yes, that’s billion. Needless to say, this time of year can be quite intense for marketers trying to stand out among the endless competition. More...
by sunnysideadmin | Jul 26, 2017 | Marketing
Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on their reputations alone. Why? They don’t have one yet! Getting yourself out there is the only way to get noticed. But there...
