Marketing to the Consumer of 2015

As you have probably already realized, the way people make purchases has drastically changed over the years.  The average consumer is not what he used to be, and we can thank the evolution of technology for that!  Your customers are going to do a fair amount of...

How to Build a Great Business Website

An effective website is vital to the success of your business. But even when you’re working with a professional web designer, it’s hard to pinpoint what it takes to create a great site. While you’re busy outlining general ideas of how you want your site to look and...