Why Social Media Success Takes Time

The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges...

How to Manage Negative Social Media Comments

Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously...