Appealing to Baby Boomers on Social Media

Recently, the fastest growing demographic on social media is adults aged 55 to 64. Since 2012, their Twitter presence has grown 79% and their Facebook and Google+ presences are growing rapidly as well. Although they are still a small group, they can be an integral...

Navigating Social Media: Infographic

Social media is an integral part of marketing for small and large businesses, but sometimes it can be confusing. Different channels can be used for different reasons and purposes- but if you don’t understand each social outlet it can be challenging to create the...

2014 Social Media Predictions

Social media is always evolving and it is important to look forward as the year comes to a close. Businesses will need to reevaluate their strategies and look to the new trends that are emerging to keep up with consumers. 2014 is going to be an important year for...