A killer marketing video is a powerful way to get your message across to your target audience. If done right, you can reach a much broader crowd than if you stick to plain text content and pictures. However, it’s not as easy as it may seem! With so much video content out there, it’s incredibly easy for your video to get buried under the competition. As with everything else you publicly post to represent your brand, your marketing video must have a certain edge to help you stand out above competition.
No matter what your marketing video is trying to achieve, there are certain guidelines you can follow and questions you can ask to help boost your video’s success. Who is my target audience? What do I want my audience to take away from this? To which platform will I post this video? In this infographic, courtesy of MicroCreatives, learn what you can do to create a killer marketing video.