A company’s website provides the personality, story, and meaning behind its products and services. High-quality content within that site communicates an engaging and credible message to potential clients, connecting with them on a personal level. Distributing this content through social media marketing, online ads, and email blasts is crucial to building a strong and reliable client base. Here’s what you should know about content distribution.
What is Content Distribution?
Interesting and relatable content adds value to your brand and tells a story about the business, making your product and/or service more appealing to the intended audience. However, if few read this content, then it is essentially non-existent. Content distribution promotes a story, ad, or message through various methods, including Facebook ads, LinkedIn marketing campaigns, tweets, IGTV, or email blasts. Depending on the message you wish to share and the audience you wish to attract, certain methods of content distribution may work better than others.
Before the age of the internet, businesses could distribute content via trade magazines, newspaper ads, billboards, or TV commercials. Each was costly and the message had to be concise and often tailored to fit within the platform’s stringent guidelines. Distributing content today is much more effective and gives companies a better return on their investments than ever before.
How Does Content Distribution Work?
Getting your content out to the best possible audiences can be achieved through pre-planned social media marketing strategies. First, lay out your goal. It can range from something as straightforward as increasing revenue or building a client base to attracting repeat customers or selling out of a specific product. Once the goal is set, specified marketing strategies may be implemented to help companies achieve their mission, such as where to post, how to run ads to distribute the content properly, etc.
Why is Content Distribution Important?
Content distribution is crucial because it’s the most efficient and cost-effective way to get your brand’s message out into the world. You may have a fantastic website, well-written blog posts, or top-rated services, but if few know about this, then the business can’t grow. Putting your high-quality content in front of the right people promotes brand awareness. Telling your story in a unique and engaging way helps your business rise above the rest, while attracting customers and ultimately generating revenue.
At SunnySide Social Media, we specialize in creating Denver content marketing strategies custom-tailored to your products or services. We help companies craft meaningful narratives that engage, delight, and authentically communicate their business’s products or services. We then create a straightforward campaign to ensure your content is targeted to the best audiences. For all your social media marketing and email marketing needs, contact us today.