Search engine optimization (SEO) brings traffic to your website organically. Good SEO drives the right customer – the one who is looking for your product or service – to your website without costly advertisements. Gaining top slots on search engine results pages (SERP) can be tricky to do without buying ad space if you haven’t yet invested in SEO. Creating and implementing a solid SEO strategy means playing the long game, but once established, gives a continuous return on investment. Here’s what you need to know:
What is SEO?
Contrary to popular opinion, search engine optimization isn’t about loading a landing page or blog post with keywords – that would be too easy, and Google would fail to give its audience what they really want. Instead, SEO is about applying a multi-faceted approach that makes your website authoritative and useful to the individuals looking for the product or service you offer.
How do search engines work?
SEO strategies need to be revisited often because search engines are constantly changing their algorithms. Google holds the lion’s share of search engine traffic because it reigns supreme when it comes to finding the best solution to its consumers’ queries. Its experts are continuously altering the algorithm that chooses websites based on customer probes.
Reducing Costs
Hiring a traditional marketing firm to create print advertisements, run online campaigns, track engagement with these ads through expensive software, and troubleshoot when an ad fails to deliver a solid ROI can be extremely costly. Small businesses, start-ups, and service-sector companies often can’t allocate financial resources to this strategy.
Fortunately, SEO is affordable and provides a consistent and long-term return on investment. While a good SEO strategy is ever-evolving, laying a solid foundation by creating an easy-to-navigate website, using meta descriptions, including keywords throughout web copy, and more set you up success. Instead of running one ad that is targeted to one demographic, SEO casts a wide net over people who are already searching for your product or service.
Kick-Start Your SEO Strategy
Learning about your customers and what they frequently search for helps create optimal content. Furthermore, establishing authority by publishing a variety of articles related to your business or service lets Google and potential customers know that you are experienced, reliable, and knowledgeable in your industry. As your blog grows, related businesses will begin linking to your site, establishing even more credibility.
The final piece of the SEO puzzle centers on establishing a wide variety of related content over time. You’ve set the stage with a solid foundation, site map, and clear messaging. Now you need to distribute your message, product, or service to customers who need it. Generating content on a consistent schedule through blog posts, newsletters, and social media posts helps keep the momentum of your business while telling Google that you are active in your sector.
A good SEO strategy is the gift that keeps on giving while reducing marketing costs of traditional advertising strategies. We have a team of experts who will kickstart your SEO strategy with creative and effective tactics that will drive traffic to your site and boost your business. Contact us today to learn more.