Your website is your company’s first digital impression. It may be aesthetically pleasing, but that means nothing for your business if it does not offer an optimal user experience. Poorly-functioning websites are an expense to businesses today, rather than an asset, potentially costing you thousands of dollars in lost sales each year. That’s why it’s so important to evaluate every aspect of your digital presence, both before and after launch.
Website Usability Testing on Desktop and Mobile
Our user analysts are highly experienced in both desktop and mobile website usability evaluations. We provide comprehensive, standardized evaluations, as well as intuitive insights provided for you during our hands-on usability evaluation.
We do not use automated tools. Our analysts draw from a thorough knowledge of consumer behavior and preferences, and we personally test every feature of your customer interface. Our process is focused on exposing usability issues that may be hurting your website conversions, as well as enhancing the user experience by adding new features that make the buyer’s journey easier.
Comprehensive UX Analysis and Reporting
Our UX analysts are trained to help you increase conversions and subsequently, help you grow your revenue by improving the usability of your current digital properties. Our evaluations are tailored to the unique needs of your business, its customers, and the goals you hope to achieve. Examples of items you may find in your user experience evaluation include:
- Website Organization and Structure
- Functionality and Common User Objectives
- Ease of Navigation
- Content Originality and Effectiveness
- Clarity of Copy and Headlines
- Speed and Accessibility
- Search Engine Optimization
- Layout and Aesthetic Appeal
- Ease of Conversion
- Buyer Journey
- Landing Page Evaluations
Our reports are goal-oriented and thorough, and they include actionable suggestions that can be implemented right away. As a full-service, integrated marketing firm, we can then execute those recommendations, or we can provide you with a set of guidelines for improving the user experience on your own.
Hire a User Experience (UX) Analyst for Your Business
SunnySide Social Media is a full-service marketing firm with in-house user experience analysts who are ready to help you enhance your digital presence and brand reputation. Let us support you in creating a buyer journey that converts to sales.
Contact us today at 720.775.8191 or fill out the form below, and a member of our team will get back to you as quickly as possible.
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