If you currently use Facebook Ads to reach your target audience, you already know that this advertising platform has excellent potential for showcasing your brand. Even if you’re not familiar with this digital advertising platform, you may be interested in testing the waters. Facebook Ads are popular for a reason–this social media network is still the most widely used option, and more than 1.6 billion people are connected to a small business through Facebook. If you’re ready to explore the potential of Facebook ads (or enhance your current strategy), consider the following tips to help you boost your return on ad spend (RoAS). If you’re ever in doubt, be sure to work with a Facebook Ads management company (like us!) to supercharge your RoAS.
Model Your Ads After Newsfeed Content
For the best chance at creating successful ads, aim to model your ads by what Facebook users want to see in their newsfeed. An ad shouldn’t be too conspicuous, or people will be quick to scroll by. When designing your ads, do your best to match the structure of a personal post you’d see on the newsfeed. The best ads on Facebook blend into their surroundings so users are more likely to be intrigued and take a closer look.
Use Conversational Copy
If you’re a grammar guru, it probably feels natural to use correct, formal grammar in your ads. Unless that’s a must for your brand, it’s often more effective to use more casual copy in Facebook ads. This is especially recommended if you’re targeting a younger demographic. Don’t be afraid to experiment with texting-style format by including lower-case-only copy, no punctuation, and even emojis.
Include Video
Any Facebook Ads management company will tell you that video is one of the most valuable marketing tools you can employ in your ad campaign. In our fast-paced world, videos are much more likely to capture the attention of viewers than copy. Although the thought of incorporating videos into your campaign may sound intimidating, it doesn’t need to be. Short videos ranging from 20-30 seconds are often most effective, and they don’t need to be commercial-worthy to engage viewers.
Facebook Ads is an excellent platform to include in your marketing strategy, and following the trends mentioned here may help you increase your RoAS.
If you’d prefer professional assistance in planning and implementing a digital advertising campaign, working with a Facebook Ads management company is a wise decision. Our team has in-depth knowledge of Facebook Ads and many more advertising options to help you meet your goals for your brand. Whether you’re in need of a comprehensive strategy or would simply like advertising assistance, please contact us for a consultation. We’d love to speak with you and develop a customized plan for your needs.
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