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If you have a Facebook Page for your business and use Facebook Groups for personal networking, it’s time to combine their marketing forces by utilizing Facebook Groups for professional growth.
You can create Facebook Groups for your business as a way of staying connected with your customers. Here are a few ways to reach out to your clients with Facebook Groups:
Customer Service and Support
Creating a Facebook Group for your current customers will make it easier to provide any assistance or support they need. Encourage new and existing clients to join your Facebook network on your website, email newsletters, and on your main business page. Provide links to your group on your site’s contact page so that people know there’s a place to stay in touch with you and connect with other customers.
Think of the group as a hub for customer service and feedback, as well as a place to start an active community for those interested in your work. Check your group page regularly so that you can quickly reply to your customers’ questions and comments, as well as learn about any issues or glitches that your company or product needs to fix. It’s also important to post useful tips about your product or share new information regarding your business on a regular basis.
Encourage other customers to share their advice and ideas too, so that you can create a dialogue between your different users or clients. Foster a community environment by being present and helpful on your page, while also letting customers participate by starting their own conversations.
Connecting with Loyal Fans
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Besides providing help, you can use Facebook Groups to network with your loyal fan base. Create a separate group page (than your customer service-driven one) for fans that want to share their appreciation and excitement for your work. A group reserved for your most dedicated fans is a great positive marketing tool for your business.
You can generate favorable buzz and energy about your work by constantly reaching out to loyal fans and sharing their positive responses with the rest of your online network. Make your customers feel special by sharing unique content about your business or holding contests with free prizes through your group page. You should “like” and share their comments with other followers so that they know you’re reading their posts. You can also use the group page as a place to thank them for their ongoing support.
Individualized Outreach
Groups are useful for communicating with your customers or fans, and also showing the public that you’re an inclusive business. The best way to prove your commitment to client outreach is to create distinct group pages for different types of clients. For instance, you can create a group just for students or young Facebook users who may have different needs or interests than the rest of your customer base.
You can also create groups for different language speakers, if you have customers whose first language is not English, or create groups based on geography in order to cater to more regional or localized issues. Serving the specific or individual needs of different clients or users shows you care about improving their experiences with your company or product.
Creating Facebook Groups for segmented customer outreach, loyal fans, or general customer service are all ways you can expand your professional network and stay in touch with current clients. Starting your own Group page(s) will help you develop better relationships with your customers, which can encourage loyalty and increase the likelihood of referrals.