While social media is constantly evolving and trends come and go, one thing is clear: Facebook Stories and YouTube are social media marketing staples in 2020. According to Animoto’s latest annual social media survey, YouTube surpassed Facebook as the #1 platform to discover new brands and explore products and services. Additionally, Facebook Stories has taken off as a place to learn about products and make purchases online.

As these platforms continue to rise in popularity, it’s more important than ever that marketers and business owners take special care to stand out among endless competition. In this infographic, courtesy of Animoto, find tips for harnessing these social media powerhouses.