In a sea of content, creativity is king in the world of marketing. Historically, it has been an element that sets brands apart. Strange commercials, viral trends and hashtags, and interesting (but unforgettable) product launches are what customers are most likely to remember.
In a recent article, Facebook has imparted new tips and tricks for creatively approaching Stories and video content. In the video, Facebook shares a few interesting notes, but here are some of the key takeaways:
- Audio drives results
- Adding stickers to static Stories ads is not effective
- Mobile-shot Stories outperform professionally-shot ads
Brands that haven’t yet utilized the power of Stories are truly missing out. To find the complete guide from Facebook, visit its blog.
