Google Ads are a potent way to draw in consumers and tap into your target audience. Your ad position, the likelihood of your ad being viewed by consumers seeking the type of services or products you offer, is influenced by several factors, including the following:
How Much You Bid
The biggest factor in your ad rank is tied to how much you’re willing to pay for a specific position whenever a user types in a certain keyword. There are maximum and minimum thresholds at play when you bid, and you can alter your bid at any time. The higher you bid, the more visibility you gain.
Your Ad’s Quality
High-quality ads work for both consumers and businesses, which is what Google wants. There are a few different factors that determine whether your ad is solid or not. These include click-through rate, how relevant the ad is to what the user is actually searching for, and the quality of the landing page the ad directs to.
The User’s Needs
User attributes, such as time of day, location, and the type of device they’re using can also influence ad rank. The context of their search can make a huge difference, too, as keywords can be similar even when contexts are wildly different.
Ad Assets
Ad assets, like links to specific sites on your webpage or your contact info, help enhance your ad if they’re useful to the consumer. Your ad rank can depend on Google’s estimate of how much these assets make a difference in your ad’s performance.
Whether it’s ads or search rankings, Google reigns supreme, and we know just how to help you jockey for position. If you need guidance on Google or anything else, give us a shout and we’ll be happy to assist.