A Google Business Profile gives you the chance to control how your local business appears online, particularly across Google Maps and the Google Search Engine. It’s vital for customers to be able to find you based on your proximity to them. It’s also an opportunity to make a first impression, something that can leave an impact on your profit margin.
But not all Google Business Profiles are good business profiles; some stand out and some stand down. To assure yours does the former, it must include the following:
Essential Info
A good Google Business Profile includes, first and foremost, the all-important, need-to-know information that is crucial to convey to customers. This includes your company phone number, your address, and your operating hours. You may also include any topically relevant information, such as COVID protocols or social distancing measures your business is enforcing.
Vibrant Visuals
A picture paints a thousand words, whether you’re strolling through an art museum or surfing the internet. Including visuals on your Google Business Profile can give it the eye-catching appeal it needs. Consider including photos, logos, exterior shots, and anything else that captures your personality.
Things that Define You
Many customers want to know about a business before patronizing that business. Your Google Business Profile is a chance to express what your company is all about. Be sure to showcase your company as veteran-owned, woman-owned, minority-owned, and LGBTQIA+-friendly when applicable.
FAQs
A frequently asked questions section is among the most important items you can include on a Google Business Profile for one main reason: it saves people time (and people like to save time). FAQs are a great way to draw in customers by telling them what they need to know without them having to make an extra effort.
Products and Services
Of vital importance to a Google Business Profile are the products and services your company offers. Make sure these are as inclusive as possible and cover everything your business can do. Show customers why your business is unique and why they should support you over your less-than-stellar competitors.
A Google Business Profile is essential to company success, but having a profile isn’t enough; you need to make your company shine. These tips can help you get noticed…and build your bottom line. Need some guidance? Give us a shout and we’ll be happy to help.