Most business owners have started to realize just how important it is to maintain their reputation on social media. However, it’s easy to lose sight of how valuable it can be for creating sales and reaching new potential customers.
The plethora of social media channels present today have provided shoppers with new ways to find products, share their experiences with those products, and even make purchases. Social media has become a huge part of our daily lives, so it’s no surprise that it can influence shoppers’ decision making. The infographic below shares some insight into the different ways you can attract and engage new shoppers.
Social media is really important – especially to small businesses. I have found more of the organic brands I buy from regularly on Twitter and Facebook than anywhere else. Once I find a brand I like, I buy from them regularly – so those small businesses have increased their incomes by thousands of dollars because they were active on Twitter and Facebook. I might never have found them in a search engine.