The pandemic put many events on hold, with people pausing travel plans and gatherings, even delaying important milestones for some. This sacrifice was made by individuals in hopes of a fast return to normalcy, and it seems like that return may be on the horizon. Although nothing is certain, Twitter has shared that many people are ready to bounce back in 2021. This could mean a huge surge in reach for certain brands! Specifically, Twitter is expecting auto insurance, banking, home insurance, renters insurance, and mortgage industries to flourish.
According to a survey conducted by the social media giant, Twitter users compared to non-Twitter users are 2.3x more likely to buy a house and 1.5x more likely to buy a new car. As individuals’ spending habits evolve with the ever-changing economic climate, it’s important for businesses to prepare. Check out this infographic from Twitter to see if your industry may be impacted.
