Instagram is more than one billion users strong, and this platform is growing by the day. It’s especially popular with younger audiences, and can be an invaluable tool in your marketing repertoire when used correctly. If you’d like to draw more interested viewers to your Instagram account, SEO can play a role in capturing the attention of your desired target audience. Here, we share tips to help you incorporate SEO best practices into your Instagram strategy to supercharge its influence.
Identify Goals
Whether you’re just getting started with Instagram or hoping to improve your account’s performance, identifying your goals is an essential first step. For example, if you’re in the midst of building a brand, you’ll need to include a link to your website in the bio section. For companies using Instagram in order to sell products, be sure to post shoppable links with your photos so it’s easy for customers to browse your site. Once you’ve outlined your goals and taken the basic actionable steps on your Instagram profile, it’s time to move on to SEO strategies.
How to Make Your Instagram Account SEO-Friendly
Instagram and SEO can go hand-in-hand to achieve excellent results for your brand. Interested in giving SEO on Instagram a shot? Consider these tips to maximize the effectiveness of your photo-sharing account:
- Choose your handle wisely. Instagram usernames are searchable, and optimizing your handle will make it easier for your target audience to connect with your page. Including a keyword related to your profession in your username will allow your account to rank within the search engine when users browse for related words. For example, if you’re a fitness instructor, including the word “fit” in your handle will help draw users who’re interested in fitness to your page.
- Craft your bio with care. Keywords can be incorporated into all aspects of Instagram, including your bio, handle, and individual posts. The bio section is particularly important: you’ll want to include a keyword associated with your field, as well as your geographic location. For help generating keywords, use a keyword generator such as AnswerThePublic or Google’s Keyword Planner.
Utilizing SEO best practices in conjunction with beautiful photos makes it possible to unlock the full potential of this large and ever-growing platform. SEO guidelines and Instagram trends are constantly evolving, so it can be a challenge to stay current and modify your marketing strategy. If you’d prefer to focus your energy on other aspects of your business, our team is here to help you formulate and execute a robust marketing campaign. Whether you’re just looking for help with Instagram and SEO or you’re hoping for a more comprehensive strategy, we’ll work with you to create a customized plan for your unique needs. To learn more about our services, please reach out to our team.